Meet The Founder

Emma Boonstra is the founder of Fieldstone Creative and the creative mind behind the brand’s refined, storytelling-driven approach.

A graduate of the College for Creative Studies in Detroit, Michigan, Emma earned her BFA in Photography with a focus in Advertising in 2016, supported by the prestigious Walter B. Ford II Award of Excellence Scholarship. From there, she quickly carved out her niche as a lifestyle photographer and marketing manager, blending the worlds of creativity and strategy with ease.

With over ten years of experience in visual communications, digital marketing, and brand development, Emma’s work is rooted in the belief that compelling visuals and thoughtful messaging go hand-in-hand. She specializes in helping brands show up with clarity, creativity, and confidence, crafting content that not only looks beautiful but deeply resonates.

When she’s not behind the camera or building intentional strategies, you’ll find her tending to her garden, experimenting in the kitchen, sipping a strong coffee on her porch, or hiking the woods with her husband Kevin and their lovable golden retriever, Rosie.

Loves working with clients in:
Food & Beverage
Health & Wellness
Consumer Packaged Goods
Handmade Consumer Goods
Beauty
Outdoor & Recreation
Pet
Home & DIY

My Story

Like many of my clients, I started with a thousand ideas of what I wanted my brand to be. It took me over ten years of creative work—and the courage to finally step away from the 9 to 5—to build a business that felt truly aligned.

Launching Fieldstone Creative was a leap, but it was also a return to purpose, to creativity, and to the freedom to write my own narrative.

Being a business owner is both intimidating and incredibly rewarding. But there’s deep beauty in taking control of your story—and helping others do the same.

Fieldstone Creative was always in the back of my mind—quietly waiting for the right moment to take shape.

The name is inspired by our fieldstone-built home in Chelsea, Michigan, where my creative studio now lives. The natural stone that lines its walls was pulled from the muddy fields of local farms in the early 1900s—collected by hand and laid by masons to build a strong foundation.

Over a century later, that same foundation inspired what Fieldstone Creative stands for: hard work, grassroots entrepreneurship, timeless beauty, and unwavering integrity.